Data driven solutions for
stronger financial results.
Advval’s Solutions

(Big) data centralization and administration console

(Big) data centralization and administration console

BENEFITS

  • Data aggregation and integration from any source at user level does not require technical skills

OUR APPROACH

  • Ability to integrate raw data from various sources and treat it as one
  • Ability to derivate business oriented variables from the raw data, all at user level
  • Encapsulate annoying temporal dimension which is treated as an attribute of data

WHY US

  • Single-step process from data aggregation to business analysis
  • Modular approach allows to add ad-hoc modules, integrated in the whole process

KPIs Analysis

Dashboard tracking marketing actions financial performance & KPIs

BENEFITS

  • Track financial performance of all commercial actions at a glance
  • Financial optimization based on Insights generation on customer behavior and commercial actions performance directly from the dashboard

OUR APPROACH

  • Automatic generation of KPIs for all customers and commercial actions
  • Financial orientation
  • Ability to go deeper to the desired level of detail

WHY US

  • Big Data technology allows for the automated processing of a massive amount of data (KPIs, customers, commercial actions)
  • Financial orientation allows to guide value creation strategies
  • Proven solution in operations since long adapted to the requirements of the business

Customer Life Cycle

Customer lifecycle understanding– including financial implications

BENEFITS

  • Understand the dynamics of customer behavior and their financial implications

OUR APPROACH

  • Generation of analyses (systematic and ad-hoc) that show the movements customers go through
  • Economic assessment of these movements

WHY US

  • Financial orientation
  • Big Data underlying platform that allows for massive calculations

Propensity Modeling

Propensity / Uplift modeling and best segments selection

BENEFITS

  • Detect most profitable segments for commercial actions

OUR APPROACH

  • Proprietary algorithms for propensity modeling and uplift modeling (detect segments where the incremental impact of a commercial action is the highest) are integrated in the workplace.

WHY US

  • Proprietary algorithm for uplift modelling
  • Integrated approach allows best segments detection in a one-step process from raw data upload

Target's Selection

Targets selection or Trigger based rules for campaigning

BENEFITS

  • Compose campaigns targets directly from data exploration
  • Integrated solution supporting the entire targeting process cycle

OUR APPROACH

  • Integration of data exploration utilities with targeting
  • Inclusion of utilities for
    • Management of overlapping between commercial actions
    • Prioritization of customers to be targeted along user selected attributes
    • Targets stratification
    • Generation of TG and CG
    • Browsing of TG and CG profile
    • Keeping track of iterations

WHY US

  • Proven solution in operations since 5+ years based on experienced over 15+ years
  • Simple to use, everything at user level
  • Automatic generation of campaigns documentation
Why Us

FAST ROLL-OUT

You will be analyzing information from day one. The data management layer enables a direct connection from the various raw data sources allowing data transformation to more meaningful business variables and integrating all data as one so that information can be used right away at user level (one step process).

SHORT-TERM ROI GUARANTEE

ADVVAL´s vocation to create value for its clients guides the financial approach of our solution, measuring results in economics beyond just sales. This has resulted in a proven financial impact over years worth €15M/year (example for a telco with 7M lines). Our clients can benefit from proprietary optimization algorithms which embed a solid methodology for this purpose. This value creation potential can be demonstrated in a POC.

EASY TO USE

Just… try it. No SQL needed nor knowledge of the structure of the underlying data. ‘Lego’ approach allows to build more sophisticated, intuitive variables from the raw data… and at user level. No need to take care of the time dimension, which is encapsulated as an attribute of variables. Also graphs and statistical and AI methods can be intuitively generated at user level.

CUSTOMIZABLE

Our ‘Lego’ approach is modular, flexible, and scalable to allow new functionalities to be added easily to address ad-hoc business needs. Conjunction of Big Data + AI guarantees a future proof solution from a technical standpoint.

Contact us

Want to play? Try our live demo for free

COMING SOON

WE CAN HELP

to get your business right where you want it to be
Let us show you what we can do together!
Contact Us