Data analytics stands at the core of ADVVAL services and reasons of being.

Scope includes Management Information Services of all kinds, including campaigns optimization, generation of information relevant for sales, business strategy decisions, and a long etcetera. 

Always keeping an eye on the financial impact and optimization.

To fulfill this, ADVVAL services range from basic analytics to cutting edge analysis, as required. Relying on the most appropriate tool in each case, from statistical methods to AI, having even developed its own fit-for-purpose algorithms, such as uplift modeling.

Examples of achievements of ADVVAL in this area include, among others:

    • hundreds of examples of campaigns financial optimization 

    • trading strategies analysis and evaluation

    • geographic information analysis

    • forecasting of sales